Around Half of UK Consumers Think Metaverse To Be Widely Used in Next 10 Years

A new poll found that UK consumers are divided on the role which the metaverse will play in the coming decade.

Nearly half of UK consumers believe that the metaverse will be widely used within the coming ten years, a new survey by KPMG UK showed.

The survey, in which 3000 UK consumers participated in their view toward the metaverse, found that 47% of UK consumers think that the metaverse will become widely used in the coming 10 years.

More than a third of the consumers in the UK (37%) showed a positive stance toward the metaverse, while 31% had a negative opinion of the virtual space, while the rest (32%) have no opinion or don’t enough about the metaverse.

In this regard, Head of Technology and Alliances at KPMG UK Ian West said despite the positive stance of UK consumers toward the metaverse, more efforts need to be done to persuade more consumers about the metaverse’s benefits, pointing to a lot of confusion around what it is.

KPMG said the results are correlated to findings by another study conducted by Forrester Consulting in which 84% of participants noted they eye boosting or maintaining their investments in the metaverse in the coming five or 10 years.

According to the findings, more than a quarter of consumers said they would use the metaverse for education, and over a third said they would use it for entertainment. Consumers were least likely to use the metaverse for socializing.

The poll also showed the younger consumers’ increasing optimism about the metaverse as they are keener to use it in several activities compared to the older ones. Two-thirds of 18 to 24-year-olds have a positive opinion about the metaverse along with over 50% of 25-34-year-olds. Only 18% of 18 to 24-year-olds have a negative opinion, compared to 42% of 55 to 64-year-olds.