Binance Brings The Weeknd To Web3 World by Metaverse Dimension

World’s largest cryptocurrency exchange Binance collaborated with the Canadian popular artist The Weeknd to create a unique entertainment space, according to InsideBitcoins.

Named “The Metaverse Dimension,” the entertainment experience aims to bring users to a world full of gaming, art, and exclusive rewards, in addition to watching The Weeknd in the metaverse. This metaverse project was under development since June 2022.

The Weeknd’s digital world composes of four key areas that users can enter, including a club room, an art gallery, a Binance-themed zone dedicated to Web3 and crypto education, and even a secret door waiting to be discovered for more surprises.

The users will go on a digital treasure hunt after stepping into the Metaverse Dimension, Binance said in a press release, adding: “The objective of the treasure hunt is simple: find the four magic diamonds hidden throughout the virtual world. However, the journey towards these treasures is anything but straightforward, offering users an engaging experience.”

Following the completion of the treasure hunt, users will unlock an exclusive area called “The Stage and VIP Lounge,” which Binance describes as the ultimate destination not a reward.

The world’s largest cryptocurrency exchange said users, who could complete the puzzle, could win tickets to The Weeknd’s upcoming concerts, and unique merchandise. In addition, The Weeknd’s ongoing world tour will witness augmented reality (AR) experiences.

“The Weeknd’s partnership with Binance signals a new era of creativity, where the metaverse and real world are blended beyond the normal expectations of a tour partnership,” Binance added.

It is worth mentioning that Binance has reached an agreement with the United States Securities and Exchange Commission (SEC) on the recent disputes, which was approved by US court, chaired by Judge Amy Berman Jackson.

According to the agreement, only employees of Binance US will have exclusive access to client funds until the litigation is resolved. US-based customers will preserve their ability to withdraw funds throughout this period. Under this deal, the largest crypto exchange and US regulator will prevent any Binance global officials from accessing Binance.US’s Amazon Web Services tools or access to private keys of wallets or hardware wallets.