July 18, 2023

China’s Sing!China To Be Launched in Metaverse



NFKings, a pioneering web3 technology company, collaborated with the largest variety program IP creator and operator in China, Star CM Holdings, to launch an entertaining immersive experience in the metaverse

“Sing!Meta” is a Web3 entertainment metaverse experience that welcomes more than 100 million viewers and fans, according to the Media OutReach website. Sing!Meta is a virtual simulation of Sing!China, which is a very popular reality TV show in mainland China that aims to discover exceptionally talented musicians through blind auditions and team competitions. 

The metaverse version of Sing!China will showcase a more engaging and two-way interactive experience for fans and viewers as they will find their way to participate in the TV show in the metaverse. In addition, all the items in the metaverse will be uploaded on the blockchain and will turn into digital assets, which the users can use. 

In this regard, Star CM’s Chief Executive Officer Mr. Tian Ming said: “Web3 and the Metaverse are subverting the existing mode of the entertainment industry, accelerating the combination of traditional entertainment and technology in various aspects. We are thrilled to introduce millions of Sing!China viewers and fans to Sing!Meta, and we look forward to the unique experience that the web3 Metaverse of Sing!China can offer to this industry.”

Meanwhile, Lim expressed his excitement about cooperating with Star CM and using IPs with the technologies of metaverse and blockchain to bring a different virtual interactive experience to Sing!China’s fans. Sing!Meta will be available to be downloaded worldwide. 

It is worth mentioning that China is very open to utilizing Web3-related technologies as Beijing and other municipalities launch metaverse-based initiatives to make the virtual worlds flourish on its land in different sectors. 

Earlier, a new report found that the metaverse industry in China is flourishing as it is expected to hike by about 40% this year.

According to a recent report by Research and Market, the world’s largest market research store, on the Chinese metaverse market and its future, the metaverse industry in China is predicted to increase by 39.5% on an annual basis to reach $1,06,102.8 million in 2023, a matter which shows the significant growth of the metaverse in the Asian country.

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