Kraken Marks 1st Presence in F1 World

As of this weekend, the logo of Kraken, a US-based cryptocurrency exchange, will be displayed in the Formula One races after its global partnership with F1 team Williams Racing.

Kraken announced it had signed a sponsorship agreement with Williams Racing, one of the top four Formula 1 teams, alongside Mclaren, Mercedes, and Ferrari, marking the first partnership for the leading crypto exchange in the world of F1. Also, according to William Racing’s statement, Kraken is the first-ever crypto and Web3 partner for the F1 team.

Cryptopotato reported that the Kraken logo will be displayed during the rest of the 2023 FIA Formula One World Championship season on the Williams Racing FW45 race car, which is driven by Logan Sargeant and Alex Albon, who are expected to wear the logo on their racing suits.

Kraken also will enhance crypto adoption in the motorsport industry by launching digital collectible experiences. It will allow some of the holders of its NFT projects to display their NFTs on Williams Racing rear wing and Grand Prix events.

Commenting on the partnership, Commercial Director of Williams Racing James Bower said his racing team is proud of the partnership with a prominent crypto exchange, expressing his excitement to offer fans cutting-edge crypto and Web3 experiences.

Meanwhile, Kraken’s Chief Marketing Officer Mayur Gupta noted: “Kraken’s partnership with Williams Racing shows what is possible when you combine a great mission with excellence, innovation, and breakthrough performance. These are both iconic brands that have stood the test of time. We’re excited to engage with both Kraken’s and Williams Racing’s global communities, showcasing the power and life-changing impact of crypto and Web3.”

Kraken is one of the world’s largest digital asset platforms, with over 10 million clients worldwide trading more than 200 crypto assets and six fiat currencies available through its mobile app and trading platform.