MTN to Hold First Metaverse Concert in Africa on November 30
MTN Group, the African telecommunications operator, announced that it would hold Africa’s first metaverse concert in Ubuntuland on November 30. MTN Group was the first African company that purchased land in Africarare’s Ubuntuland in February.
The telecom operator’s concert, which will be held in partnership with The Mic: Africa, aims to raise awareness about the adoption of this virtual world.
Known as altMTN, the MTN Group’s presence in the African metaverse gives the opportunity to have a lead in digital platforms and promote African innovation, and will, over time feature live events, shopping, gaming, and learning, MTN’s Group Executive for Marketing Bernice Samuels said.
Regarding the concert, Samuels noted that his company would hold a competition for the consumers to allow them to win exclusive tickets, expressing his belief that music would attract more consumers to enjoy this immersive experience in the virtual world, a matter which will help in improving altMTN.
Earlier this year, MTN Group, the largest mobile network operator in Africa, announced its entry into the metaverse by purchasing 144 plots of virtual land in Ubuntuland with an overall area of 12x12m. This marked MTN as the first African company to invest in the metaverse.
Africarare was launched in South Africa in October 2021, as the first African Virtual Reality metaverse featuring digital land. This purchase will see MTN owning 144 plots of virtual land.
This year, African institutions headed to join the metaverse to have a presence in this space, one of which was Nedbank Group, one of the large financial services groups in South Africa, which became the first bank in Africa to enter the metaverse world.
According to Analysis Group, the metaverse could contribute $40 billion to Sub-Saharan Africa’s GDP by 2031 as it will give a remarkable opportunity for African brands to tell unique and interactive stories.
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