Nissan Files 4 New Web3 Trademarks, Launches Metaverse-based Showroom

Japanese automotive manufacturer Nissan showed its interest in joining the Web3 world by filing four Web3-related trademarks at the United States Patent and Trademark Office (USPTO) last week.

The filing applications covered Nissan’s trademarks of Infiniti, Nismo, and Nissan brands, Geekmetaverse quoted attorney Mike Kondoudis’s tweet as saying.

According to the filing to USPTO, Nissan will offer virtual clothes, tickets, headgear, toys, cars, trading cards, and toys in addition to an online NFT marketplace for trading and minting NFTs. It also included plans to launch a metaverse with purposes for advertising and marketing services as a part of entertainment services, which will also include images, audio, sounds, music, and online video.

Nissan’s application covers developing software to create, mint, send, accept, receive, trade, store, track, authenticate, and submit NFTs and videos.

Maybe General Motors was late for entering the NFT world as several auto companies filed trademark applications and others have already released their NFT collections, like luxury carmaker BMW in November, Mercedes Benz in December, Lamborghini, and Porsche.

At Nissan Japan, there will be a new immersive experience in the Web3 world as it announced the debut of a metaverse-based test project called “Nissan Hype Hub” where it shifted the traditional car-buying process to the virtual space.

According to a statement by the company, anyone can move around the lab by configuring their avatar’s clothing, face, and physique and logging into the “NISSAN HYPE LAB” website from a smartphone or PC.

Any consumer, using his avatar in the metaverse, can have look at Nissan cars, test them, and purchase his preferred vehicle in the virtual space. The store will be open 24/7 with the assistance of virtual sales staff during specific hours, who are tasked with introducing Nissan cars to consumers and finalizing the purchase contracts for them.

Earlier, Nissan had partnered with Animoca Brands Corporation Ltd’s subsidiary Grease Monkey Games to the first-ever Nissan utility NFTs.