Pizza Hut Introduces Fun 4 All in Metaverse

Pizza Hut and Publicis Middle East have teamed up to introduce a new experience in the metaverse called ‘Fun 4 All’. This offering is perfect for families and groups as it provides a variety of meal choices to enjoy together.

The Pizza Hut metaverse experience is set in Roblox and is inspired by the brand’s fans and Roblox users. These individuals have been showing their support for the brand by creating their own pizza experiences in Roblox.

To celebrate their love for pizza, the brand and agency have brought pizza and Roblox fans together to embark on a virtual adventure in a Pizza Hut world called ‘The Hut’.

In the immersive experience, fans can explore and collect ingredients to create their favorite pizzas while wearing exclusive pizza-themed merchandise. They can also earn badges, power-ups, and other prizes as they progress through the experience. Before entering ‘The Hut,’ users can dress up their Roblox avatars in exclusive pizza-themed costumes and accessories such as cheese and tomato onesies, tomato helmets and pepperoni glasses.

In this regard, Marketing Lead at Pizza Hut Middle East & Pakistan Ahmed Sabri said: “For years, we have seen many of our fans having their go at creating their own unique pizza experiences on Roblox, replicating the Pizza Hut identity.

“With the launch of The Hut into Roblox, we want to honor the efforts of our superfans and deliver what they have been hoping for, giving them a chance to virtually experience the Pizza Hut world and share their love for pizza.”

Users who are interested in joining the virtual experience can join from here: https://www.roblox.com/games/11777016057/The-Hut.