September 16, 2023

Web3 Startup Cultos Raises Funding from Senior Professionals



Dubai-based Web3 startup Cultos Global has announced that it has raised an undisclosed amount in its ongoing funding round.

The investment comes from senior corporate professionals, including Founder and CEO of boAt Lifestyle Sameer Mehta; Tarun Katial, a media tech veteran and Founder and CEO of web3-based social crypto platform for women Coto; Finance Head at Fractal Analytics Ashwath Bhat; and  Vijay Ratnaparkhe, a software industry veteran and Head of Bosch Southeast Asia.

According to an official statement, additional angel investors have joined Cultos Global’s existing supporters based in San Francisco. The company aims to revolutionize the way brands interact with customers.

In this regard, Co-founder of Cultos Global and Chief Commercial Officer Adib Samara said: “Cultos Global is reshaping brand-customer engagement by introducing an elegant, unified platform that seamlessly combines digital marketing and customer rewards programs, transforming passive consumers into a network of active nano-influencers.”

Cultos Global allows brands to quickly create their own token and establish reward systems in just a few minutes. By doing so, brands can enjoy numerous benefits, including increased adoption from the bottom up, improved efficiency, higher conversion rates, and increased sales.

Meanwhile, Co-founder and Chief Executive Officer of Cultos Global Pavan Govindan noted that Cultos Global is pleased to announce that industry leaders have joined the team as the startup scales up its efforts to help brands effectively implement rewards, loyalty, and influencer marketing on Web3. Through this platform, brands can access first-party data with enhanced security and privacy for consumers.

With cooperation from strategic investors, Govindan expressed confidence in establishing Cultos Global as the preferred Web3 wallet for major brands globally.

The funds raised will support the expansion of Cultos Global’s product and engineering teams in the UAE and India and the development of new platform functionalities.

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