Discover the impact of the metaverse on the food industry and read the latest developments with our food industry metaverse news.

Food Industry Metaverse News

McDonald&#8217;s decided to celebrate the Lunar New Year, which marks January 22 each year, by launching a series of immersive metaverse experiences.&nbsp;



McDonald&#8217;s is teaming up with Karen X Cheng, an award-winning digital creator, to create exciting experiences in the virtual world to let users celebrate the Lunar New Year at their homes. Using virtual reality, augmented reality, and 3D animation, users will explore several virtual activities, including cooking competitions, VR zoos, and classic Chinese games like Weiqi and Mahjong.&nbsp;



Each user will have his customized 3D avatar, designed by Mcdonald&#8217;s, to explore the virtual world with their avatars. Users also can send and share their photos with their friends via in-app messaging, <a href="https://nftevening.com/mcdonalds-will-celebrate-lunar-new-year-in-the-metaverse/" target="_blank" rel="noreferrer noopener">according to NFT Evening</a>. 



On its website, McDonald&#8217;s said the immersive experience will also feature special events, including a Lunar New Year party on January 25 and an evening with Karen X Cheng on February 2.&nbsp;



According to Elizabeth Campbell, senior director of cultural engagement strategy at McDonald’s, the fast food chain&#8217;s new metaverse platform aims to commemorate the occasion and enhance ties with the Asian American and Pacific Islander communities.



Those who are interested can join Mickey D&#8217;s metaverse on its website: https://www.mcdlunarnewyear.com/.&nbsp;



McDonald&#8217;s said it is keen on celebrating important cultural moments like Lunar New Year, Asian Pacific American Heritage Month, Mid-Autumn Festival, and Diwali.&nbsp;



Karen is known for her whimsical viral videos and collaborations with A-list celebrities, which have amassed over 500 million views. Named Inc’s&nbsp;30 Under 30&nbsp;(2018) and Adweek’s&nbsp;Creative 100&nbsp;(2018), Karen’s eye-grabbing content blends her passion for innovation and personal storytelling.

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Metaverse

McDonald’s Celebrates Lunar New Year in Metaverse

The metaverse and non-fungible tokens (NFTs) did not become limited to celebrities, stores, or government bodies, they also include food trademarks.



This is already happening when a number of food companies rushed to book seats in the Web 3.0 ecosystem by filing their trademark applications to be in the metaverse and as NFTs.



Kraft Foods Group applied to trademark its iconic hot-dog-shaped Wienermobile last week. The filing application showed the company&#8217;s intention to expand into NFTs, NFT marketplaces, digital tokens, virtual goods, food, drink, and restaurants, according to Licensed trademark attorney Mike Kondoudis.



The application also revealed that Kraft Foods plans to establish its virtual restaurant in the metaverse, featuring virtual goods to be delivered in the real and virtual worlds.



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Kraft has applied to trademark the iconic Weinermobile! The October 12 filing claims plans for: 🌭NFTs + Digital Tokens 🌭NFT Marketplaces 🌭Virtual Foods + Drinks + Restaurants 🌭Online Stores for NFTs + Virtual Goods<a href="https://twitter.com/hashtag/NFT?src=hash&amp;ref_src=twsrc%5Etfw">#NFT</a> <a href="https://twitter.com/hashtag/NFTs?src=hash&amp;ref_src=twsrc%5Etfw">#NFTs</a> <a href="https://twitter.com/hashtag/Metaverse?src=hash&amp;ref_src=twsrc%5Etfw">#Metaverse</a> <a href="https://twitter.com/hashtag/Web3?src=hash&amp;ref_src=twsrc%5Etfw">#Web3</a> <a href="https://twitter.com/hashtag/Oscarmayer?src=hash&amp;ref_src=twsrc%5Etfw">#Oscarmayer</a> <a href="https://twitter.com/hashtag/Wienermobile?src=hash&amp;ref_src=twsrc%5Etfw">#Wienermobile</a> <a href="https://t.co/u5At9xxMIw">pic.twitter.com/u5At9xxMIw</a>&mdash; Mike Kondoudis (@KondoudisLaw) <a href="https://twitter.com/KondoudisLaw/status/1581975052488437760?ref_src=twsrc%5Etfw">October 17, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
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Earlier this month, In-N-Out Burger, the American regional chain of fast food restaurants, filed a similar trademark application to open an online retail store, which is supposed to sell virtual goods, including food, beverages, and merchandise linked with the brand to be used in the virtual world.



The trademark application mentioned that In-N-Out Burger plans to offer, &#8220;temporary use of online non-downloadable software for users to access, transmit, exchange and establish ownership of virtual goods, blockchain tokens, nonfungible tokens, digital media, digital files, and digital assets in the field of food, beverages, restaurants, and merchandise.&#8221;



Moreover, Del Monte Foods submitted eight trademark applications for its main brands; DEL MONTE and The Del Monte Shield to create NFTs, NFT-backed media, and virtual marketplaces, restaurants, stores, foods, and drinks.



The food company plans to set up software for managing, verifying, storing, and authenticating digital currency, crypto-collectibles, digital tokens and files, and virtual goods and services.



It is worth mentioning that in 2022, more than 5,800 trademark applications have been filed with the United States Patent and Trademark Office, for NFTs, while the number of submitted apps for NFTs was only 2,087 in 2021.



Also, over 3,600 trademark applications for cryptocurrencies and crypto-related services were filed with USPTO as of August 31.

Food Industry Metaverse News

Latest Food Metaverse News