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Metaverse-focused companies started to add the sense of smell to their virtual reality, a breakthrough that was revealed at the Consumer Electronics Show (CES) 2023 in Las Vegas.



<a href="https://cointelegraph.com/news/touch-smell-become-the-next-big-thing-for-the-metaverse-at-ces-2023" target="_blank" rel="noreferrer noopener">According to Coin Telegraph</a>, OVR Technology presented at CES a headset with a container for eight aromas that can be combined to create different scents. The VR headset is expected to be released later this year. An earlier version, which was business-orientated, was used primarily to market beauty products and fragrances. Integrated into VR goggles, users can smell different environments from a bed of roses to marshmallow roasting.



In this regard, CEO of OVR Technology Aaron Wisniewski said that augmented reality and virtual reality would drive sectors like commerce, entertainment, education, social connection, and well-being, adding: &#8220;The quality of these experiences will be measured by how immersive and emotionally engaging they are. Scent imbues them with unmatched power.&#8221;



Moreover, Aurora Townsend, an executive at FireFlare Games, said his firm is working on developing a VR dating app, which would be supported by captivating sensations like touch. Townsend noted: &#8220;Being able to feel the ground when you’re walking with your partner, or holding their hands while you’re doing that… subtle ways we engage people will change once haptic technology is fully immersive in VR.



However, Ozan Ozaskinli, a tech expert, who tested haptic products at CES, pointed out that they are still far from reality but users can feel something if they are integrated into online meetings.



In light of the highest adoption levels of the metaverse in different industries, McKinsey expected that the metaverse would create $5 trillion in value by 2030, saying that more than 50% of life events will be held in the virtual world. In its report, McKinsey stressed that the metaverse could not be ignored due to its increasing impact on commercial and people&#8217;s lives.

Touch in Metaverse

Metaverse

Firms Seek to Bring Touch, Smell to Metaverse at CES

Many singles intend to search for their love in the virtual space in light of the increasing number of online dating users, which reached 280 million worldwide, a new study revealed.&nbsp;



A recent study by Dating.com, an online matchmaking platform, showed that 33% of singles plan to take the dating step in the metaverse. They said that they would use their avatars in the virtual space to assert their keenness on communication and digital intimacy before in-person discovery, <a href="https://cointelegraph.com/news/one-third-of-singles-are-ready-to-date-in-the-metaverse-survey" target="_blank" rel="noreferrer noopener">according to Coin Telegraph</a>.



The survey reported that the advancements in dating app technologies and metaverse open the door for dating without boundaries, which allows singles to meet from anywhere. Third of the participants in the survey said they are open to relationships with people who are not living with them in the same city or country.&nbsp;



However, this increasing intention for using the metaverse in online dating poses threats for the users in the virtual space given that they are asked to give more personal data to digital reality in order to make the most realistic version of users.&nbsp;



A report by Technavio referred to privacy and security concerns in the metaverse. The massive volume of information that the metaverse requires about the users and their environment poses a threat to their privacy. A report by Kaspersky warned that the metaverse could be likely the next target for cybercriminals in 2023 due to the lack of data protection and regulation in the virtual world.



Also, another survey by<a target="_blank" href="https://prod.ucwe.capgemini.com/wp-content/uploads/2022/12/CRI_Immersive-Experiences.pdf" rel="noreferrer noopener">&nbsp;Capgemini</a>, a business and technology strategy advisor, revealed that 93% said they are curious about the metaverse.

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