Peaky Blinders, Black Mirror To Be on The Sandbox

The Sandbox, a decentralized virtual world subsidiary of Animoca Brands, has partnered with Banijay Brands to create metaverse spinoffs of two popular TV series: ‘Peaky Blinders’ and ‘Black Mirror.’

The Sandbox will offer a full range of NFTs and avatars for Black Mirror’s integration, while Peaky Blinders’ features will include fetch quests, secret routes, exploration, and community fan gatherings.

According to Sebastien Borget, The Sandbox’s COO and Co-Founder, “The Peaky Blinders’ entrance into The Sandbox offers fans and users the chance to become characters in the world they love. Becoming a member of the Peaky Blinders in this way is something fans have never been able to experience before.”

The Sandbox is introducing two new experiences for fans to immerse themselves in the worlds of Peaky Blinders and Black Mirror. The Peaky Blinders experience will offer a fresh perspective on the gritty drama, allowing users to explore loyalty, ambition, courage, and survival themes over multiple seasons.

The Black Mirror experiences, on the other hand, will allow fans to step into the shoes of different characters within the dystopian universe inspired by the iconic TV series. Each experience will focus on a main theme or character from a Black Mirror episode, enabling users to unlock exciting new areas, make new connections, and explore the world of Black Mirror on a deeper level.

“Black Mirror has become a cult classic in the pop culture landscape with its creative storylines and jaw-dropping endings,” Borget said.

Banijay Brands is the commercial and branding arm of Banijay, a renowned media and entertainment company. It manages a variety of global ancillary rights for renowned brands like Peaky Blinders and Black Mirror, which Banijay Rights distribute.

The Sandbox describes its user experience as a combination of virtual real estate and amusement park. The company aims to create a metaverse where digital spaces are continuously shared, and heroes from various worlds come together to make magic. The Sandbox has partnered with over 400 organizations, including Adidas, Atari, Care Bears, The Smurfs, The Walking Dead, and Warner Music Group.